Research Parks 101

Pre-Session
Wednesday, November 30th, 2011 from 8:00 a.m. - 4:00 p.m.

Learn from experts in university research parks as they share their success stories and lessons learned along the way. Designed for those new to research parks, this intensive pre-conference session will address basic park organization and management with a special emphasis on development, funding, marketing and economic impact. Don't miss this opportunity to gain valuable insight from the pros!

Schedule of Events - This agenda is preliminary and subject to change.

Research Parks - What are they?

Greg Hyer, Associate Director, University Research Park, University of Wisconsin-Madison

• Leadership and Consensus
• Building the Case
• Economic Development/Job Creation
• Entrepreneurial Culture
• Diversity and Inclusion
• Realistic Goals for Outcomes
• Investment
• Emergence
• Self-Sustaining Enterprise
• Successful Public Private Partnerships-Government, University, Industry
• University Research Models
• Technology Commercialization
• Feasibility Analysis
• Core Assets in Community
• Ongoing Commitment/Patience
• Shared Objectives

Setting Up a Research Park / Writing a Business Plan

Teresa W. McKnight, AURP Secretary; Executive Director, Montana State University Research Park

• Type of Park
  • University
  • 501(c)3
• Park Pro Formas
• Building Pro Formas
• Establishing Boards & Councils
  • Governing Board
  • Facility Advisory Council
  • Information Technology
• Mission and Vision
• Agreements
  • Ground Lease
  • Building
  • Sub-Lease
• Strategic Plan
• Business Plan

Master Planning

Gregory S. Napier, RLA, LEED® AP, AURP Board of Directors; Assistant Director of Real Estate & Physical Facilities, Purdue Research Foundation

• RP-MP-Land Use Planning and Zoning
• Facility Master Planning
  • Planning and Programming
  • Conceptual/Schematic Design
  • Design Development
    • Building Information Modeling
  • Construction Documentation and Construction Administration

Master Planning-Sustainability

• Sustainable Design
• Sustainable Land Development and Management Practices
• Sustainable Sites Initiative
• LEED Certification
• Why it Matters to Research Parks

Financing Your Park

Kevin T. Byrne, MBA, AURP 1^st Vice President; Chief Operating Officer, The University Financing Foundation, Inc.

• Underwriting Plan/Investment Strategy
• Master Developer
• Grants
• EDA/RDA Programs
• Choosing a Development Model
• Equity Enhancements
• Public and Private Sources of Funding
• Grants, Conduit Loans and State Tax Credits

Marketing Your Park

Dr. Joe W. Meredith, AURP Board of Directors; President, Virginia Tech Corporate Research Center

• Establishing a Brand
• Setting up a Sale
• Developing Long-Term Relationships
• Product, Place, Pricing, Promotion
• Marketing Plan
  • Target Audience
  • Identifying Prospects
  • Telling Your Story
  • Identifying Competitors
• Creating a Niche
• Business Partner Programs

• Using Social Media Tools

• Eileen Walker, MBA, Chief Executive Officer, Association of University Research Parks

  Chelsea Simpson, Marketing & Membership Manager, Association of University Research Parks

• Using Twitter, Facebook and Blogs to tell your park story

Managing a Research Park and Incubation Program for Growth and Success

Gregory W. Deason, AURP Past President, Vice President and Executive Director, Purdue Research Park

• Professional Park Services
• Client Funding
• Park Employees and Staffing
• Park Leadership
• Recruit Well / Retain Well – Care of Clients
• Board Management
• Development Models
• Budgetary Managers
• The Role of Incubators in Research Parks 
• Identifying Incubator Clients 
• Types of Incubators 
• Incubator Sponsors 
• Starting an Incubator 
• Advantages of Incubator Clients Graduating into the Research Park