Professional Development Learning Lab Pre-Session
Advanced Research Park Marketing

Wednesday, November 30, 2011
Separate registration fee applies. 

Telling Your University Research Park Story

How are you telling your story? Is your messaging strategy working to provide the right exposure for your park? Are you enabling community support by educating the community about your effectiveness? Are you communicating with the right people--attracting new companies and collaborations to your park?

Jeanne Mell, Vice President, Marketing Communications, The University City Science Center

Catherine E. Vorwald, MS, MBA, Director, Business Development, Wexford Science + Technology

Eileen Walker, MBA, Chief Executive Officer, Association of University Research Parks

Marketing Overview

Join AURP for the Marketing Learning Lab at the 2011 International Conference to identify your target audiences, develop your message and learn how to use the tools you need to tell your story. 

Media Relations Bootcamp Panel

After an overview of research park marketing, drill down in the Media Relations Boot Camp Panel on how to pitch stories, get media attention and position yourself and your park companies as subject matter experts. 

Social Media - Using Twitter, Facebook and LinkedIn as a Low-Cost Marketing Tool

Today's marketing mix wouldn't be complete without a look at social media. Find out how to utilize Facebook, LinkedIn, Twitter and YouTube. Social media experts will advise on how to maintain a consistent voice and what to share and when. 

Group Roundtable Session - Grassroots Marketing Strategies

The Learning Lab will conclude with a roundtable discussion where attendees can ask questions, address real-life challenges and explore grassroots strategies that successful parks are using, including how these low-cost efforts can improve your marketing plan. 

Join the 2011 Marketing Learning Lab at the 2011 International Conference and start telling your research park story.